.identity-page {
  background: var(--ink);
}

.identity-page .nav .brand {
  text-decoration: none;
}

.identity-page .menu-btn {
  text-decoration: none;
}

.identity-hero {
  min-height: 100vh;
  padding: 0 32px 28px;
  display: flex;
  align-items: flex-end;
  overflow: hidden;
  background: var(--ink);
}

.identity-hero-img,
.identity-scrim {
  position: absolute;
  inset: 0;
}

.identity-hero-img img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: contrast(1.05) grayscale(0.9) brightness(0.7);
}

.identity-scrim {
  background:
    linear-gradient(180deg, rgba(0,0,0,0.62) 0%, transparent 34%, rgba(0,0,0,0.86) 100%),
    linear-gradient(90deg, rgba(0,0,0,0.72) 0%, transparent 62%);
}

.identity-hero-copy {
  position: relative;
  z-index: 2;
  max-width: 1180px;
}

.identity-kicker,
.identity-label,
.identity-hero-meta,
.mark-card-top,
.rationale-grid span,
.application-caption {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
}

.identity-kicker,
.identity-label,
.rationale-grid span {
  color: var(--blood);
  font-weight: 700;
}

.identity-hero h1 {
  font-family: var(--font-stencil);
  font-size: clamp(150px, 28vw, 520px);
  line-height: 0.78;
  margin: 28px 0 8px;
  color: var(--blood);
  text-transform: uppercase;
}

.identity-hero p {
  max-width: 800px;
  margin: 0;
  color: rgba(245,242,236,0.78);
  font-size: clamp(18px, 2.2vw, 30px);
  line-height: 1.35;
}

.identity-hero p strong {
  color: var(--bone);
}

.identity-hero-meta {
  position: absolute;
  z-index: 2;
  left: 32px;
  right: 32px;
  bottom: 28px;
  display: flex;
  justify-content: flex-end;
  gap: 28px;
  color: rgba(245,242,236,0.58);
}

.identity-intro,
.identity-system,
.identity-rationale,
.identity-options,
.identity-name,
.identity-application {
  padding: 120px 32px;
}

.identity-intro {
  display: grid;
  grid-template-columns: 1fr 2fr;
  gap: 60px;
  background: var(--bone);
  color: var(--ink);
}

.identity-intro h2,
.identity-section-head h2,
.application-copy h2 {
  font-family: var(--font-display);
  font-size: clamp(46px, 6vw, 104px);
  line-height: 0.94;
  letter-spacing: -0.02em;
  text-transform: uppercase;
  margin: 0;
}

.identity-intro p,
.application-copy p {
  max-width: 760px;
  font-size: 18px;
  line-height: 1.65;
  color: rgba(10,10,10,0.72);
  margin: 28px 0 0;
}

.identity-section-head {
  display: grid;
  grid-template-columns: 1fr 2fr;
  gap: 60px;
  padding-bottom: 24px;
  margin-bottom: 54px;
  border-bottom: 1px solid var(--rule);
}

.identity-section-head h2 {
  color: var(--bone);
}

.mark-grid {
  display: grid;
  grid-template-columns: 1.25fr 1fr 1fr;
  gap: 16px;
}

.mark-card,
.rationale-grid article,
.name-grid article {
  border: 1px solid var(--rule);
  background: #101010;
}

.mark-card {
  min-height: 520px;
  padding: 24px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  overflow: hidden;
}

.mark-card.primary {
  background:
    linear-gradient(180deg, rgba(255,59,31,0.08), transparent 34%),
    #101010;
}

.mark-card-top {
  display: flex;
  justify-content: space-between;
  gap: 24px;
  color: rgba(245,242,236,0.55);
}

.mark-big {
  font-family: var(--font-stencil);
  font-size: clamp(98px, 13vw, 230px);
  line-height: 0.82;
  color: var(--blood);
  text-transform: uppercase;
  text-align: center;
  margin: auto 0;
}

.mark-big.bone {
  color: var(--bone);
}

.mark-card p,
.rationale-grid p,
.option-list p,
.name-grid p {
  margin: 0;
  color: rgba(245,242,236,0.68);
  font-size: 15px;
  line-height: 1.6;
}

.mark-card p strong {
  color: var(--bone);
}

.descriptor-lockup {
  margin: auto 0;
  display: flex;
  flex-direction: column;
  gap: 10px;
  font-family: var(--font-mono);
  font-size: clamp(22px, 3vw, 44px);
  line-height: 1;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.descriptor-lockup span:first-child {
  color: var(--bone);
}

.descriptor-lockup span:last-child {
  color: var(--blood);
}

.rationale-grid,
.name-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: var(--rule);
  border: 1px solid var(--rule);
}

.rationale-grid article,
.name-grid article {
  border: 0;
  padding: 30px;
}

.rationale-grid h3,
.option-list h3,
.name-grid h3 {
  font-family: var(--font-display);
  font-size: clamp(28px, 3vw, 48px);
  line-height: 0.95;
  text-transform: uppercase;
  margin: 18px 0 16px;
  color: var(--bone);
}

.identity-options {
  background: var(--paper);
  color: var(--ink);
}

.identity-options .identity-section-head {
  border-color: rgba(10,10,10,0.14);
}

.identity-options .identity-section-head h2,
.identity-options .option-list h3 {
  color: var(--ink);
}

.option-list {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}

.option-list article {
  display: grid;
  grid-template-columns: 0.78fr 1fr;
  align-items: center;
  gap: 24px;
  min-height: 260px;
  padding: 24px;
  background: var(--bone);
  border: 1px solid rgba(10,10,10,0.12);
}

.option-list article.selected {
  background: var(--ink);
  color: var(--bone);
}

.option-list article.selected h3 {
  color: var(--bone);
}

.option-list article.selected p {
  color: rgba(245,242,236,0.7);
}

.option-list p,
.name-grid p {
  color: rgba(10,10,10,0.68);
}

.option-mark {
  min-height: 170px;
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--blood);
  background: var(--ink);
  text-align: center;
  overflow: hidden;
}

.option-mark.archivo {
  font-family: 'Archivo Black', sans-serif;
  font-size: 36px;
  line-height: 0.88;
  letter-spacing: -0.04em;
  text-transform: lowercase;
}

.option-mark.mono {
  font-family: var(--font-mono);
  font-size: 58px;
  font-weight: 700;
  letter-spacing: -0.06em;
}

.option-mark.condensed {
  font-family: var(--font-condensed);
  font-size: 54px;
  font-weight: 900;
  letter-spacing: -0.02em;
  text-transform: uppercase;
  color: var(--bone);
}

.option-mark.stencil {
  font-family: var(--font-stencil);
  font-size: 72px;
  line-height: 0.82;
}

.identity-name {
  background: var(--bone);
  color: var(--ink);
}

.identity-name .identity-section-head {
  border-color: rgba(10,10,10,0.14);
}

.identity-name .identity-section-head h2,
.identity-name .name-grid h3 {
  color: var(--ink);
}

.name-grid {
  border-color: rgba(10,10,10,0.12);
  background: rgba(10,10,10,0.12);
}

.name-grid article {
  background: var(--paper);
}

.name-grid article.recommended {
  background: var(--blood);
}

.name-grid article.recommended p {
  color: rgba(10,10,10,0.78);
}

.identity-application {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: 70px;
  align-items: center;
}

.application-image {
  position: relative;
  min-height: 720px;
  overflow: hidden;
  background: #111;
}

.application-image img {
  width: 100%;
  height: 100%;
  position: absolute;
  inset: 0;
  object-fit: cover;
  filter: grayscale(1) contrast(1.08) brightness(0.7);
}

.application-image::after {
  content: '';
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 35%, rgba(0,0,0,0.86) 100%);
}

.application-mark {
  position: absolute;
  z-index: 2;
  left: 24px;
  right: 24px;
  bottom: 26px;
  font-family: var(--font-stencil);
  font-size: clamp(110px, 16vw, 260px);
  line-height: 0.78;
  color: var(--blood);
  text-align: center;
}

.application-caption {
  position: absolute;
  z-index: 3;
  left: 26px;
  bottom: 18px;
  color: var(--bone);
}

.application-copy h2 {
  color: var(--bone);
  margin-top: 18px;
}

.application-copy p {
  color: rgba(245,242,236,0.72);
}

.application-copy a {
  display: inline-flex;
  margin-top: 30px;
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--blood);
  font-weight: 700;
}

@media (max-width: 900px) {
  .identity-hero,
  .identity-intro,
  .identity-system,
  .identity-rationale,
  .identity-options,
  .identity-name,
  .identity-application {
    padding-left: 20px;
    padding-right: 20px;
  }

  .identity-hero {
    min-height: 820px;
    padding-bottom: 24px;
  }

  .identity-hero h1 {
    font-size: clamp(94px, 31vw, 132px);
  }

  .identity-hero-meta {
    display: none;
  }

  .identity-intro,
  .identity-section-head,
  .identity-application {
    grid-template-columns: 1fr;
    gap: 28px;
  }

  .mark-grid,
  .rationale-grid,
  .option-list,
  .name-grid {
    grid-template-columns: 1fr;
  }

  .mark-card {
    min-height: 390px;
  }

  .option-list article {
    grid-template-columns: 1fr;
  }

  .application-image {
    min-height: 520px;
  }
}